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The Aftermarket Is the Key to Preventing Fatal Accidents

March 23, 2021

The Aftermarket Is the Key to Preventing Fatal Accidents MARCH 23, 2021 // JEFF VARICK Brandmotion is a company on a mission. We want to see every vehicle on the road equipped with lifesaving collision-avoidance technology. Not just new vehicles, but every vehicle. Cars, commercial trucks, fleet vans, new vehicles, old ones — even classics. There are 280 million vehicles on the road right now, and only 15 million new vehicles are built each year. That means 95 percent of the cars and trucks on the road are missing the latest safety technology. Nobody really focuses on that 95 percent, but only the 15 million new vehicles. If we’re going to make every car on the road safer, we need to focus on retrofitting those other 95% of vehicles — today. https://youtu.be/9A7zS7hluXE Why Retrofit Safety Products? Brandmotion focuses on the aftermarket. Most people think of the aftermarket as spoilers and lift kits and wheels and floor mats. But we can use the aftermarket to save lives. No one has really talked about that before. It isn’t something that leaders in Washington or policy makers are considering. But not only is it a valid strategy, it also means you don’t have to wait until all of today’s vehicles are retired to see lives saved. Several years ago, one study showed that if all the vehicles on the road had the same safety technology the newest vehicles are equipped with, we could save 10,000 lives a year. We’re losing 40,000 lives every year in the United States due to car crashes. That means we could cut road deaths by 25 percent overnight, simply by equipping every car on the road with the latest safety technologies. The key to doing that is through the aftermarket, because the vehicles are already on the road. If you’re a consumer or a fleet manager, you don’t have to buy a new vehicle. The average age of a car is getting longer all the time — it’s up to 12 years now. That’s a long time to wait for the latest safety technology. What if you could have that technology in your current vehicle, today? And in many cases, you can get the technology sooner than auto manufacturers can provide it. Because it can take years to develop and integrate at the OEM level, while we can bring it to market faster. https://youtu.be/ScIH_Uj7snI Retrofit Doesn’t Mean Inferior Saving lives doesn’t mean you have to sacrifice appearance or integration quality. At Brandmotion, we care deeply about how our products integrate into your vehicle. We don’t want our customers to be able to tell that it’s any different from the factory model. Our goal is nothing less than integrating products as if they came off the dealer’s lot. You won’t find suction cups or Velcro® on any of our technology. It’s integrated so seamlessly that if you didn’t know it’s an aftermarket product, you’d never know it’s an aftermarket product. https://youtu.be/IMwc-4t4Dws Saving Lives Together Anything that can help keep a driver safe shouldn’t be reserved only for new vehicles. It should be for everyone. We believe so strongly in that mission that we’re helping other suppliers to introduce their automotive safety technologies to OEMs. And, we’re on a mission to educate the broad public about the availability of life saving technology through the Vision Zero Automotive Network, which we founded. When you have a new vehicle technology or ADAS solution to take to market, it isn’t enough to prove that it works. Your automotive idea has to be developed to OEM standards and it has to prove effective to its target market. As developers of integrated automotive solutions we know how to help. Whether you’re a two-person team or an automotive supplier, we can help you demonstrate your new technology, prove and expand revenue possibilities and find markets. What’s Next in Automotive Safety Technology Since 2009, we’ve focused on cameras and sensors, which give drivers additional information to be more aware of their environment and avoid collisions. More recently, we’ve adapted radar blindspot technology, which was once thought to be unpromising as an aftermarket product. Now we’re seeing smart technology being applied to cameras and sensors, so they can process what they’re seeing. Dash cams aren’t just recording the road ahead, but are also measuring the rate at which you’re approaching the car in front of you. They can tell if you’re drifting out of your lane. They can also monitor drivers and alert them if they become distracted or start falling asleep. We’re even seeing opportunities to connect those smart cameras and sensors into a network where vehicles are talking to each other. It’s an incredibly exciting opportunity for the aftermarket. There’s so much new technology making its way to cars and trucks, it boggles the mind. It’s an exciting time to be in the automotive safety aftermarket. We’re excited to be able to adapt that technology and make it available to every car and truck that’s on the road, and to make the road safer for everyone. Discover how we can help make your fleet vehicles safer and less costly. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera

6 Myths That Are Hurting Your Automotive Technology Demonstrations

March 9, 2021 Industry News

6 Myths That Are Hurting Your Automotive Technology Demonstrations MARCH 9, 2021 // JEFF VARICK I see automotive suppliers making the same mistake over and over when they demonstrate their automotive technology to OEM buyers. It’s a mistake that leaves money on the table (at best) and sometimes even loses the sale (at worst). These automotive suppliers demonstrate a technology that isn’t seamlessly integrated into a demonstration vehicle. At worst, they show the product on top of a table. At best, they do a demo vehicle but leave cables exposed, bulky components mounted on top of the dash, and boxes shoved under the seats. It’s a mess, and makes your innovative technology look like a makeshift, second-rate product. I see it time and time again, because OEM suppliers have bought into the myths of automotive technology demonstration. These myths make it feel acceptable to skip the seamless vehicle integration, but they come at a cost. Have you bought into one of these myths? If so, you’re missing revenue with every automotive technology demonstration. Myth 1: Our Technology Doesn’t Call for an Entire Vehicle Not every technology needs a full vehicle integration. Smaller tech displays can be demonstrated on the bench, but vehicle developments such as autonomous vehicle systems or active safety systems are best highlighted by a full driving experience. For these technologies, you want your customer to be able to envision how your product could look, and operate, within the vehicle. Your OEM customers don’t want to see exposed cables and components that should be integrated into the vehicle — they want to experience what the driver will experience. If you can impress them with a seamless product that looks, functions, and feels like it came out of the factory, you’ll close more deals, and at a higher price point. Myth 2: Function Alone Will Knock Their Socks Off Engineers love elegantly functioning technologies. For them, it doesn’t matter how things look, as long as they work smoothly and efficiently. But your OEM customers aren’t thinking like engineers, they’re thinking like their own customers. They want your tech to look impressive. Your product could be the most innovative equipment in the vehicle. But if your demonstration is designed purely for functionality, you need to be aware that it’s going to look rough. When you show up with wires exposed, laptops mounted on the dash, and lidar bolted to the roof, your demonstration vehicle will actually play against your efforts. If you’re like Edison in the lab trying to show that a concept works, go with function over form. But if you’re trying to sell a product, you’ll need to capture the customer’s imagination. Myth 3: Our Temporary-install Demo Vehicle Is Reliable If you’re going to be demonstrating your technology multiple times, or over a long period of time, you need to know that it’s built to last. The last thing you want is to think it’s all set to go, only to have it flake out on you at the moment of truth. We’ve seen it happen before. You show it a couple times, then someone accidentally kicks the cables out of place or they snag the plug. Because it’s as easy to pull apart as it was to put together, your staff development engineers use it as a development vehicle and start pulling wires and parts in and out. If it’s only temporarily installed, it won’t last long. One OEM supplier came to us after a demo went awry. They delivered the demonstration vehicle to an auto manufacturer. Everything was set up and the customer’s decision makers were there. But when they began the demo, the system didn’t work. With all the wires exposed, it was easy for engineers to get in and make changes on the fly. Apparently, someone had made changes before the demonstration, but they didn’t reconnect it properly. Instead of impressing the customer, they had to hustle and call in the one person who had the proper connection configuration in his head. When you commit to truly building your system into the vehicle, you’re also committing to higher quality, longer lasting reliability, and greater robustness. You know it’ll work when you need it to work. Myth 4: We Can Integrate the Technology Ourselves Some teams choose to handle the vehicle integration in-house, before doing a thorough cost/benefit analysis. Before you go this route, ask a few questions: What are the pros and cons of building a demo vehicle internally? Do we understand our actual costs, labor, and opportunity costs of integrating in-house? Do we have all the resources we’ll need for a high-end integration? An in-house vehicle integration means you’ll be pulling people off of other projects, and that you’ll need to absorb all of the ongoing maintenance and system changes. If you’re willing to take on those costs, make sure you have specialists on hand who can deliver each of these activities: Part prototyping CAD modeling 3D printing Fiberglass and metal fabrication Painting Display radio integration Electrical wiring and integration At Brandmotion Solutions, we have specialists in each of these categories who are masters in the craft. They work in these areas every day, and they can turn around a project with optimal efficiency. Myth 5: Outsourcing an Integration Is Too Much Trouble Customers sometimes come to us thinking that an integration project will require a lot of work on their end — lots of sketches, demo properties, and specifications. It’s a lot of trouble, and it just won’t be worth it to outsource a vehicle integration. Not only is it less trouble than they expect, it’s also less trouble than doing the project in-house. The truth is, a good builder with the right creative staff only needs to have the vehicle and a conversation with you. Our clients drive their vehicle to us and do some hand waving. They tell us what they want during a single meeting that takes less than an hour, and we come back to them with

These UTV Cameras Let You See the Trail in a Whole New Way

February 2, 2021 Industry News

These UTV Cameras Let You See the Trail in a Whole New Way FEBRUARY 2, 2021 // JEFF VARICK If there’s anything four-wheeler riders hate to do, it’s stop. But sometimes, the trail demands it. You need a spotter, or you can’t see what’s up ahead. You have to know where your tires are going if you don’t want to take the wrong line on the trail. Brandmotion’s SummitView™ Camera System gives you the visibility you need to keep going — whether forward or backing up. See the Trail, Hit the Trail Brandmotion has released the latest in its popular SummitView™ series of off-road camera systems. The SUTV-2010 and SUTV-2020 products come with a bright, high-definition 7-inch monitor and camera system so you can see more from behind the wheel. Say good-bye to the days of constantly getting out to check the ground! It’s very difficult to see to the side or behind a UTV. And because many side-by-sides don’t even come with mirrors, that means you have a 180-degree blindspot when you’re hitting the trails or tearing it up on the dunes. You’re constantly riding on faith. You should always feel confident when you’re driving with your friends and family, whether going forward or in reverse. The SUTV-2010 is a single-camera high-definition rear vision system that makes backing up a breeze. Infrared technology gives you sharp nighttime vision so you can keep playing well after the sun goes down. Want front and rear visibility? Go with the SUTV-2020 dual-camera option, so you can see the ride ahead without a trail spotter. It’s an ideal solution for heavy-duty rock crawlers and boggers that need to see multiple approach angles. The SUTV-2020 system also features a dual-channel DVR. Relive your adventures with your friends long after you’ve pressure-washed your rig. “There’s a lot of times I can’t see anything in front of me, and if I’m climbing, it’s just the sky. And these cameras make a whole new world wake up,” said Brandmotion customer David Ipharr. “I feel so much safer with these cameras, knowing I can see the ground now! That is so important to me. It means everything.” Best-in-class and Easy to Use The SummitView System easily mounts to any off-road vehicle. The 7″ LCD display monitor offers a rugged roll cage bracket that can fit any standard roll cage tubing. It also comes with a standard bracket that can be mounted to the window or dash. Brandmotion’s SummitView UTV Camera System was named runner-up for Best New Powersports Product at the SEMA360 online trade event in 2020. It was selected from more than 2,200 products in the New Products Showcase — a lineup that represented the most innovative and cutting-edge automotive aftermarket products that will become available in 2021. When you aren’t worried about what’s on the other side of a hill, four-wheeling is a lot more fun. Check out the SummitView cameras now. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera

Brandmotion Elevates View on LiDAR Demonstrations

January 19, 2021 Case Study, News

Brandmotion Elevates View on LiDAR Demonstrations SUMMARY As the winner of the U.S. Department of Transportation’s (USDOT) first-ever Smart City Challenge, Columbus, Ohio, is on a mission to be the model for connected cities in the United States. The vision of Smart Columbus is to empower residents to live their best lives through responsive, innovative, and safe mobility solutions. Columbus was awarded $50 million in grant funding from the USDOT’s Smart City Challenge. The project, called the Connected Vehicle Environment (CVE), is seeking to serve as a model for other cities that intend to integrate connected vehicles into their transportation networks. The City assembled an implementation team that included Brandmotion Solutions to implement a vehicle-to-vehicle (V2V) network. Thanks in part to Brandmotion Solutions’ deep connected vehicle expertise, the project will serve as a model for future Smart Cities. This case study highlights the keys to success of the connected vehicle integrations in Columbus. Results That Speak for Themselves Our latest case study shows how Brandmotion led the integration and installation of vehicle-side onboard units. In this case study you’ll discover: The key ingredients that made the Columbus project successful New technological solutions that provided critical driver feedback The depth of expertise Brandmotion Solutions introduced to the project “Brandmotion’s work really aligns well with the overall goals of the Smart Columbus program, and that’s to provide enhanced mobility and safety to all of our residents within Columbus as we travel about the City .” — Andrew Wolpert, Deputy Program Manager, Smart Columbus Download the Case Study Download the full case study and receive the latest updates from Brandmotion Solutions. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera

Brandmotion’s UTV Camera System Offers Offroading Adventure and Confidence

January 18, 2021 News

Brandmotion’s UTV Camera System Offers Offroading Adventure and Confidence SOUTHFIELD, MICH., January 18, 2021 Brandmotion has released the latest in its popular SummitView™ series of off-road camera systems. The SUTV-2010 and SUTV-2020 products come with a high-definition 1080p resolution monitor and camera system for clear, crisp video — making it easier to navigate with confidence. For drivers who need better visibility behind their vehicle, the SUTV-2010 provides a single-camera high-definition rear vision system. For the owner who needs to see both behind and ahead when trail riding, the SUTV-2020 provides a dual-camera system to focus on the ride without needing a trail spotter. The SUTV-2020 system also features a dual-channel DVR so enthusiasts can relive their adventures time and time again. The SummitView UTV Rear Vision System easily mounts to the rear of any off-road vehicle. It is designed to be especially helpful for backing up on tight trails and is equipped with infrared technology to deliver superior nighttime vision. The 7″ LCD display monitor offers a rugged roll cage bracket that can fit any standard roll cage tubing. SummitView is the latest in Brandmotion’s growing roster of UTV safety equipment. It’s very difficult for drivers to see to the side or behind an offroad vehicle, and many UTVs don’t come with mirrors, creating a 180-degree blindspot. Hundreds of off-road fatalities occur every year, but the SummitView system promises to help reduce them. “The Powersports category represents a huge and growing market, and there is a great opportunity to make off-roading more accessible to a wider number of enthusiasts,” said Lucas Frank, Brandmotion President and COO. “We take a lot of pride in understanding our customers and identifying new products that provide unique value for them. ”The UTV market is an exploding segment for vehicle accessory suppliers. Experts expect the UTV industry to see a boom from $11 billion in 2018 to about $14 billion by 2025. About 82% of owners have purchased or plan to purchase upgrades to their vehicles, and UTV upgrade spending is up over 50 percent since 2018.Brandmotion’s SummitView UTV Camera System was named runner-up for Best New Powersports Product at SEMA’s inaugural SEMA360 online trade event in 2020. It was selected from more than 2,200 products in the SEMA360 New Products Showcase — a lineup that represented the most innovative and cutting-edge automotive aftermarket products that will become available in 2021. About Brandmotion Since 2005, Brandmotion has been working continuously to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety technology, Brandmotion is a recognized leader among aftermarket installers of mobile electronics. The company was awarded 2020 SEMA Best New Performance Product Finalist Award, 2018 SEMA Best of Show Award, 2018 SEMA Best New Van/Pickup/Sport Utility Product Award, 2016 SEMA PRO Manufacturer of the Year honors at the SEMA Show in Las Vegas. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera

Cut Fleet Collisions without More Driver Training

January 12, 2021 Industry News

Cut Fleet Collisions without More Driver Training JANUARY 12, 2021 // JEFF VARICK There’s no such thing as a tiny accident. But you might be surprised how much each accident is costing you. Because the cost of a collision is about more than just repairing the truck. You have downtime to deal with. That’s as much as $760 per day, at an average of 2.7 to 4.5 days out of service. There’s the rising cost of insurance with every collision. The average fleet was expected to see their premiums go up by six to 12 percent in 2019. And you might have a lawsuit on your hands. If an accident enters litigation, it could mean millions of dollars to your company. The average fleet vehicle accident costs employers about $16,500. It jumps to more than $74,000 if there are injuries, and $500,000 or more if there’s a fatality. If you can prevent just one accident, it could be worth hundreds of thousands — perhaps even millions — of dollars to your business. More Driver Training Doesn’t Do It Driver training and education can help. But most fleet and commercial drivers don’t need much additional training. We all know that an accident can happen even to the best of drivers. The problem isn’t your drivers, and throwing resources at training and education won’t get you any closer to reducing your annual costs of accidents. But what if you could avoid fleet accidents, prevent those costs and even reduce your insurance premiums by making one simple change? See More, Crash Less The better you can see, the safer you’ll drive. Seeing forward is taken for granted, but most fleet and commercial drivers can’t see what’s going on around them — especially behind them. That makes it dangerous to back up or change lanes. Backing up occupies less than 1% of a driver’s time behind the wheel, but causes about 25% of all accidents. Your trucks have blinders that increase the chances of an accident every time a driver backs up or changes lanes. Without a clear, unobstructed rear view, your fleet or commercial vehicle safety is at risk. The answer is simple: improve your drivers’ visibility and you’ll reduce accidents and cut your costs. Introducing the FullVUE® Mirror Brandmotion introduces a way to improve driver safety, reduce fleet vehicle accidents, and keep costs down. The FullVUE Mirror gives your drivers a clear, unobstructed view behind your vans and trucks. This versatile safety device replaces the traditional rearview mirror by displaying an HD streaming video feed from a rear-mounted camera. It uses a full HD 1080p video screen to display exactly what drivers need to see, without the obstructions of passengers, cargo, or small rear windows. The FullVUE Mirror has become one of the most popular products that Brandmotion offers to consumer and fleet drivers. Now, Brandmotion is making this revolutionary product available to commercial customers as well. Drivers see a 3X wider, crisp, unobstructed rear and blind spot view with no obstructions. Your drivers can know exactly what’s going on behind them, even if your vans have no rear windows. That translates into fewer incidents on the road, from backing up or from blind spots and changing lanes. The FullVUE Mirror is quickly becoming very popular among fleets, because it lets your drivers see more than ever before. It also means fewer lawsuits if an incident does occur. Use Video to Eliminate Litigation Costs Every accident is a potential lawsuit, whether your driver is at fault or not. Most of the time, it comes down to one driver’s word against the other’s. Unfortunately, settling out of court is often the most expedient and least costly option for employers. But not anymore. The FullVUE Mirror’s always-on recording feature gives you indisputable video evidence that can eliminate the threat of litigation. The system comes with an HD rear camera and an HD front-facing camera that are continually recording. If there’s ever any question about a driver’s actions on the road, you’ll know exactly what happened. If an accident does occur, or a driver is reported for unsafe driving, you can go back to the video recording to see exactly what happened and who’s at fault. You don’t have to rely on a police report where both parties are pointing fingers. The camera is a witness that never lies. Stop Paying More Than You Need To You don’t need to invest in endless training to see your costs go down. Just give your drivers the visibility they need. FullVUE doesn’t just protect your costs — it protects your peace of mind. Stop worrying about unexpected repairs, unplanned downtime, and unwelcome surprises. In fact, you might even see reduced insurance premiums. One of our customers had lost their insurance, until they installed Brandmotion collision-avoidance systems like the FullVUE Mirror. Depending on the insurer and your situation, Brandmotion’s FullVUE Mirror can help cut your insurance costs to a more manageable rate. Installation time won’t be costly, either. It’s as simple as hanging the mirror, connecting the camera, and mounting the camera. With only three connections, installation has a short downtime and a quick turnaround. See what you’ve been missing — check out the FullVUE Mirror. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera

Brandmotion Lets Commercial Drivers See More Than They’ve Ever Seen

January 7, 2021 News

Brandmotion Let’s Commercial Drivers See More Than They’ve Ever Seen Before SOUTHFIELD, MICH., January 7, 2021 Brandmotion, leading developer of automotive safety technology, is making it possible for commercial drivers to get a completely unimpeded rear view for the first time. The FullVUE® Rear Camera Mirror (FVMR-1150) is a versatile new safety and convenience aid that replaces the traditional rear-view mirror with a full HD video screen, helping drivers see more than ever before. The FullVUE Mirror has become one of the most popular products that Brandmotion offers to consumer and fleet drivers. Now, Brandmotion is making this revolutionary product available to commercial customers as well.   The FullVUE Rear Camera Mirror improves on the conventional mirror by providing a clear high-definition view, with no obstructions from passengers, headrests, or cargo. The vision system provides a 170-degree-wide field of vision, three times larger than the traditional view with a 9.66” LCD Screen and 1080p high-definition camera. The mirror also features a built-in front camera with DVR to provide all the benefits of a dash cam. The camera has been upgraded to an IP-68 rated commercial-grade camera for the rugged applications many commercial vehicles operate in. “We are very excited about this product, mainly because we know it will positively impact customers’ lives,” said Jeff Varick, CEO and Founder of Brandmotion. “Commercial truck drivers can now see the road behind them with an unimpeded view, since the camera mounts outside the vehicle. Eliminating rear-view obstructions and blind spots means saving lives, and that’s what we’re all about. ”Because Brandmotion’s mission is to reduce distractions that cause road collisions, the vision system is seamlessly integrated into the vehicle. The FullVUE Mirror looks like a standard OEM component, so that commercial drivers have a completely uninterrupted driving experience.Brandmotion provides commercial customers with retrofit versions of innovative products that are available on newer vehicles. The goal is to equip fleets with the most outstanding safety technology, today — not years from now, when trucks are eventually replaced. The FullVUE Mirror is a ground-breaking product similar to the always-on rear camera mirror found on many newer vehicles, which provides dramatically improved rear visibility. “We believe that all customers should have access to the latest safety features. Our mission is to help make commercial vehicles safer, and this product aligns perfectly with that. Brandmotion provides the highest quality retrofit vehicle safety solutions that people can trust.” said Varick. About BrandmotionSince 2005, Brandmotion has been working continuously to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety technology, Brandmotion is a recognized leader among aftermarket installers of mobile electronics. The company was awarded 2020 SEMA Best New Performance Product Finalist Award, 2018 SEMA Best of Show Award, 2018 SEMA Best New Van/Pickup/Sport Utility Product Award, 2016 SEMA PRO Manufacturer of the Year honors at the SEMA Show in Las Vegas. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera

You Could Sell Your Automotive Technology for More

December 15, 2020 Industry News

You Could Sell Your Automotive Technology for More DECEMBER 15, 2020 // JEFF VARICK It’s the big day. You’re showcasing your latest automotive safety technology to a major auto manufacturer and your team is buzzing with anticipation. You’ve spent months developing this new technology, and you got it out ahead of the competition. Your component is more durable, more reliable, and more customizable than the other guys’. But it’s the other guys’ product that gets bought. What happened? The day of the demonstration, you set your new technology prototype on a table. Everything was on display — not just the dashboard component, but the wires and cables and signal box, like electrical spaghetti.  Your competitors, on the other hand, showcased their technology as a seamlessly integrated and functional component in a demonstration vehicle. The manufacturer sat in the driver’s seat and saw what the device would look like for their customers. They drove the car and saw the component in action. They admired the finished quality of the technology and loved how well it fit in a factory model. Related reading: How OEM Integration Can Boost Your Concept Vehicle Demonstrations In short, the competition took all the guesswork out of the equation and delivered a fully functional, gorgeous prototype that looked and felt like a production part. You’re Losing Money Every Time You Make a Sale I get the conundrum — it’s one thing to design and produce a working prototype, but it’s a whole other ballgame to figure out how to integrate it into a production vehicle and make it look seamless, as if it came out of the factory. That kind of effort takes time and resources you just don’t have. Besides, a demo vehicle is kind of overkill for the type of part you’re demonstrating. Right? But every time you demonstrate a component that isn’t seamlessly integrated into a vehicle, you’re stacking the deck against yourself and making several gambles.  You’re betting that the manufacturer won’t be influenced by the mess of exposed wiring.  You’re betting that they can imagine accurately and clearly how the component will look and feel when it’s integrated into their production line. You’re betting that if 1 and 2 don’t pan out, it still won’t affect the sale price. You’re betting that someone else won’t demonstrate their own version of the technology in a fully integrated demonstration vehicle. After all the months of research, development, and dedication of resources, do you really want to make those gambles? Even if you sell your automotive technology, you’re leaving money on the table, simply because you’ve shown them a messy looking prototype. Every time you make a sale, you’re losing money. It doesn’t matter what the technology is — a side mirror, an electronic safety component, or a small box that will never be seen — you need a fully integrated demonstration vehicle to show it off in. But what if you don’t have the skill set or expertise to incorporate all of the equipment you’ve engineered into a vehicle and make it presentable to an OEM customer? That’s where Brandmotion Solutions comes in. Why Brandmotion Solutions? When you’re introducing cutting-edge automotive technology, it has to perform flawlessly and look like an OEM component. You can’t afford design errors or sloppy integration. It’s not just the sale that’s on the line — it’s your reputation. Brandmotion Solutions is the concept development specialist that offers end-to-end services to demonstrate your new ADAS or connected vehicle technology. We’ll lead every step of the process — from creative design to deployment. When our customers take their demonstration vehicles to Warren or Ann Arbor and show them to the engineering teams at OEM manufacturers, the customers get to sit in a vehicle with the equipment already fully installed and integrated. They’re experiencing the demonstration technology the same way that car buyers will experience it. The integration is so seamless that it takes a knowledgeable eye to spot the differences.  As a result, our customers’ demonstrations have the same refined look and feel that car buyers will experience when they take a test drive at the dealership. That’s the kind of encounter you can provide to OEMs. Tier one suppliers trust us to make their innovative technology look native to the vehicle. We’ve gained a reputation for delivering the highest quality vehicle integration customizations.  No matter what the project, we’ll get the job done. Our engineers and technicians came out of the auto manufacturing industry, and they know how to make any integration work. We’re also fast — we can integrate a typical demonstration technology in a couple weeks instead of a couple months. OEM suppliers rely on Brandmotion Solutions, because they’ve given demonstrations without us before. They’ve seen the results that a Brandmotion Solutions demonstration vehicle integration delivers. And that’s why they keep coming back to us, time and time again.  Stop Leaving Money on the Table In today’s world of realistic computer-generated images and video, there’s still a critical need for a physical proof-of-concept product in action. You can present wonderfully rendered representations of your product as it might appear in a vehicle, but until it’s actually integrated in the car, OEMs will still have questions. A Brandmotion Solutions vehicle integration answers those questions. Don’t leave money on the table, and don’t risk losing a sale to your competitors. Get your next automotive technology demonstration seamlessly integrated into a demonstration vehicle. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera

Brandmotion’s One-of-a-kind UTV Camera Turns Heads at SEMA

December 1, 2020 News

Brandmotion’s SummitView™ UTV Camera System was named runner-up for Best New Powersports Product at the SEMA360 online trade event. Southfield, MI (PRUnderground) December 1st, 2020 Brandmotion’s SummitView™ UTV Camera System was named runner-up for Best New Powersports Product at SEMA’s inaugural SEMA360 online trade event. The SummitView UTV Dual 1080p Camera System with High Definition 7-inch DVR Monitor, part number SUTV-2020, was selected from more than 2,200 products in the SEMA360 New Products Showcase. The lineup represented the most innovative and cutting-edge automotive aftermarket products that will become available in 2021. The SummitView UTV Rear Vision System is a must-have offroading backup system that easily mounts to the rear of any off-road vehicle. It is especially helpful for backing up on tight trails and is equipped with infrared technology to deliver superior nighttime vision. The 7″ LCD display monitor offers a rugged roll cage bracket that can fit any standard roll cage tubing. SummitView is a game-changing accessory for UTV owners. When drivers are buckled in with a five-point harness and a fully-formed seat, they can’t turn their head. It’s very difficult to see to the side or behind the vehicle. Because many UTVs don’t come with mirrors, drivers have a 180-degree blindspot. With other vehicles on the trail, a collision can come out of nowhere. Hundreds of off-road fatalities occur every year, but the SummitView system can help eliminate them. “The Powersports category represents a huge and growing market, and there is a great opportunity to make off-roading more accessible to a wider number of enthusiasts. This award is a significant recognition for Brandmotion, and we are honored and humbled,” said Lucas Frank, Brandmotion President and COO. “We take a lot of pride in understanding our customers and identifying new products that provide unique value for them. It’s especially rewarding to see it recognized by industry leaders such as SEMA.” The awards recognize outstanding commitment to the industry and a high level of involvement with SEMA committees, task forces, councils or board of directors’ participation. About Brandmotion Since 2005, Brandmotion has been working continuously to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety technology, Brandmotion is a recognized leader among aftermarket installers of mobile electronics. The company was awarded 2020 SEMA Best New Performance Product Finalist Award, 2018 SEMA Best of Show Award, 2018 SEMA Best New Van/Pickup/Sport Utility Product Award, 2016 SEMA PRO Manufacturer of the Year honors at the SEMA Show in Las Vegas. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera

Brandmotion Joins Project Diamond’s Battle Against COVID-19

November 24, 2020 News

As COVID-19 cases rise dramatically in Michigan, Brandmotion has been selected by Automation Alley to supply much needed PPE to frontline healthcare workers. Southfield, MI (PRUnderground) November 24th, 2020 As COVID-19 cases rise dramatically in Michigan, Brandmotion has been selected by Automation Alley to supply much needed PPE to frontline healthcare workers.The award-winning aftermarket auto parts manufacturer has made waves with its innovative safety equipment. Now, thanks to Automation Alley’s Project DIAMOnD, Brandmotion will be joining a distributed manufacturing network to help ensure healthcare workers have the equipment they need to safely fight the coronavirus pandemic.“ We’re excited about the opportunity to be part of a network of organizations that will bring new innovations to life, and to help in the effort to support frontline workers. Saving lives is in our DNA, and we’re glad to be extending that toward supporting healthcare workers,” said Brandmotion President and COO, Lucas Frank. Project DIAMOnD (Distributed, Independent, Agile, Manufacturing On-Demand) addresses the urgent need to move companies into the digital manufacturing age of Industry 4.0 as fast as possible. The goal of this effort is to improve Southeast Michigan’s manufacturing agility and response to future disruptions like COVID-19.Manufacturers accepted into the program receive industry 4.0 equipment: a production part capable 3D printer valued at more than $20,000. This 3D printer is capable of printing carbon fiber, Kevlar®, and fiberglass production parts.The program has two phases. Phase 1 harnesses manufacturing companies to print PPE for frontline workers. Phase 2 creates an online marketplace. Companies that have 3D printers will be able to accept jobs from organizations that don’t have printing capabilities themselves. By providing printing services for innovative companies, Brandmotion will be playing a vital role in accelerating innovative technologies in Michigan.Automation Alley’s Project DIAMOnD, made possible by Oakland and Macomb counties through the federal CARES Act. About Brandmotion Since 2005, Brandmotion has been working continuously to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety technology, Brandmotion is a recognized leader among aftermarket installers of mobile electronics. The company was awarded 2020 SEMA Best New Performance Product Finalist Award, 2018 SEMA Best of Show Award, 2018 SEMA Best New Van/Pickup/Sport Utility Product Award, 2016 SEMA PRO Manufacturer of the Year honors at the SEMA Show in Las Vegas. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera

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