Industry News

The Aftermarket Is the Key to Preventing Fatal Accidents

March 23, 2021

The Aftermarket Is the Key to Preventing Fatal Accidents MARCH 23, 2021 // JEFF VARICK Brandmotion is a company on a mission. We want to see every vehicle on the road equipped with lifesaving collision-avoidance technology. Not just new vehicles, but every vehicle. Cars, commercial trucks, fleet vans, new vehicles, old ones — even classics. There are 280 million vehicles on the road right now, and only 15 million new vehicles are built each year. That means 95 percent of the cars and trucks on the road are missing the latest safety technology. Nobody really focuses on that 95 percent, but only the 15 million new vehicles. If we’re going to make every car on the road safer, we need to focus on retrofitting those other 95% of vehicles — today. https://youtu.be/9A7zS7hluXE Why Retrofit Safety Products? Brandmotion focuses on the aftermarket. Most people think of the aftermarket as spoilers and lift kits and wheels and floor mats. But we can use the aftermarket to save lives. No one has really talked about that before. It isn’t something that leaders in Washington or policy makers are considering. But not only is it a valid strategy, it also means you don’t have to wait until all of today’s vehicles are retired to see lives saved. Several years ago, one study showed that if all the vehicles on the road had the same safety technology the newest vehicles are equipped with, we could save 10,000 lives a year. We’re losing 40,000 lives every year in the United States due to car crashes. That means we could cut road deaths by 25 percent overnight, simply by equipping every car on the road with the latest safety technologies. The key to doing that is through the aftermarket, because the vehicles are already on the road. If you’re a consumer or a fleet manager, you don’t have to buy a new vehicle. The average age of a car is getting longer all the time — it’s up to 12 years now. That’s a long time to wait for the latest safety technology. What if you could have that technology in your current vehicle, today? And in many cases, you can get the technology sooner than auto manufacturers can provide it. Because it can take years to develop and integrate at the OEM level, while we can bring it to market faster. https://youtu.be/ScIH_Uj7snI Retrofit Doesn’t Mean Inferior Saving lives doesn’t mean you have to sacrifice appearance or integration quality. At Brandmotion, we care deeply about how our products integrate into your vehicle. We don’t want our customers to be able to tell that it’s any different from the factory model. Our goal is nothing less than integrating products as if they came off the dealer’s lot. You won’t find suction cups or Velcro® on any of our technology. It’s integrated so seamlessly that if you didn’t know it’s an aftermarket product, you’d never know it’s an aftermarket product. https://youtu.be/IMwc-4t4Dws Saving Lives Together Anything that can help keep a driver safe shouldn’t be reserved only for new vehicles. It should be for everyone. We believe so strongly in that mission that we’re helping other suppliers to introduce their automotive safety technologies to OEMs. And, we’re on a mission to educate the broad public about the availability of life saving technology through the Vision Zero Automotive Network, which we founded. When you have a new vehicle technology or ADAS solution to take to market, it isn’t enough to prove that it works. Your automotive idea has to be developed to OEM standards and it has to prove effective to its target market. As developers of integrated automotive solutions we know how to help. Whether you’re a two-person team or an automotive supplier, we can help you demonstrate your new technology, prove and expand revenue possibilities and find markets. What’s Next in Automotive Safety Technology Since 2009, we’ve focused on cameras and sensors, which give drivers additional information to be more aware of their environment and avoid collisions. More recently, we’ve adapted radar blindspot technology, which was once thought to be unpromising as an aftermarket product. Now we’re seeing smart technology being applied to cameras and sensors, so they can process what they’re seeing. Dash cams aren’t just recording the road ahead, but are also measuring the rate at which you’re approaching the car in front of you. They can tell if you’re drifting out of your lane. They can also monitor drivers and alert them if they become distracted or start falling asleep. We’re even seeing opportunities to connect those smart cameras and sensors into a network where vehicles are talking to each other. It’s an incredibly exciting opportunity for the aftermarket. There’s so much new technology making its way to cars and trucks, it boggles the mind. It’s an exciting time to be in the automotive safety aftermarket. We’re excited to be able to adapt that technology and make it available to every car and truck that’s on the road, and to make the road safer for everyone. Discover how we can help make your fleet vehicles safer and less costly. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera

Cut Fleet Collisions without More Driver Training

January 12, 2021 Industry News

Cut Fleet Collisions without More Driver Training JANUARY 12, 2021 // JEFF VARICK There’s no such thing as a tiny accident. But you might be surprised how much each accident is costing you. Because the cost of a collision is about more than just repairing the truck. You have downtime to deal with. That’s as much as $760 per day, at an average of 2.7 to 4.5 days out of service. There’s the rising cost of insurance with every collision. The average fleet was expected to see their premiums go up by six to 12 percent in 2019. And you might have a lawsuit on your hands. If an accident enters litigation, it could mean millions of dollars to your company. The average fleet vehicle accident costs employers about $16,500. It jumps to more than $74,000 if there are injuries, and $500,000 or more if there’s a fatality. If you can prevent just one accident, it could be worth hundreds of thousands — perhaps even millions — of dollars to your business. More Driver Training Doesn’t Do It Driver training and education can help. But most fleet and commercial drivers don’t need much additional training. We all know that an accident can happen even to the best of drivers. The problem isn’t your drivers, and throwing resources at training and education won’t get you any closer to reducing your annual costs of accidents. But what if you could avoid fleet accidents, prevent those costs and even reduce your insurance premiums by making one simple change? See More, Crash Less The better you can see, the safer you’ll drive. Seeing forward is taken for granted, but most fleet and commercial drivers can’t see what’s going on around them — especially behind them. That makes it dangerous to back up or change lanes. Backing up occupies less than 1% of a driver’s time behind the wheel, but causes about 25% of all accidents. Your trucks have blinders that increase the chances of an accident every time a driver backs up or changes lanes. Without a clear, unobstructed rear view, your fleet or commercial vehicle safety is at risk. The answer is simple: improve your drivers’ visibility and you’ll reduce accidents and cut your costs. Introducing the FullVUE® Mirror Brandmotion introduces a way to improve driver safety, reduce fleet vehicle accidents, and keep costs down. The FullVUE Mirror gives your drivers a clear, unobstructed view behind your vans and trucks. This versatile safety device replaces the traditional rearview mirror by displaying an HD streaming video feed from a rear-mounted camera. It uses a full HD 1080p video screen to display exactly what drivers need to see, without the obstructions of passengers, cargo, or small rear windows. The FullVUE Mirror has become one of the most popular products that Brandmotion offers to consumer and fleet drivers. Now, Brandmotion is making this revolutionary product available to commercial customers as well. Drivers see a 3X wider, crisp, unobstructed rear and blind spot view with no obstructions. Your drivers can know exactly what’s going on behind them, even if your vans have no rear windows. That translates into fewer incidents on the road, from backing up or from blind spots and changing lanes. The FullVUE Mirror is quickly becoming very popular among fleets, because it lets your drivers see more than ever before. It also means fewer lawsuits if an incident does occur. Use Video to Eliminate Litigation Costs Every accident is a potential lawsuit, whether your driver is at fault or not. Most of the time, it comes down to one driver’s word against the other’s. Unfortunately, settling out of court is often the most expedient and least costly option for employers. But not anymore. The FullVUE Mirror’s always-on recording feature gives you indisputable video evidence that can eliminate the threat of litigation. The system comes with an HD rear camera and an HD front-facing camera that are continually recording. If there’s ever any question about a driver’s actions on the road, you’ll know exactly what happened. If an accident does occur, or a driver is reported for unsafe driving, you can go back to the video recording to see exactly what happened and who’s at fault. You don’t have to rely on a police report where both parties are pointing fingers. The camera is a witness that never lies. Stop Paying More Than You Need To You don’t need to invest in endless training to see your costs go down. Just give your drivers the visibility they need. FullVUE doesn’t just protect your costs — it protects your peace of mind. Stop worrying about unexpected repairs, unplanned downtime, and unwelcome surprises. In fact, you might even see reduced insurance premiums. One of our customers had lost their insurance, until they installed Brandmotion collision-avoidance systems like the FullVUE Mirror. Depending on the insurer and your situation, Brandmotion’s FullVUE Mirror can help cut your insurance costs to a more manageable rate. Installation time won’t be costly, either. It’s as simple as hanging the mirror, connecting the camera, and mounting the camera. With only three connections, installation has a short downtime and a quick turnaround. See what you’ve been missing — check out the FullVUE Mirror. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera

How to Slash Fleet Insurance Claims TODAY (Hint: It Isn’t Telematics)

November 24, 2020 Industry News

How to Slash Fleet Insurance Claims TODAY (Hint: It Isn’t Telematics) NOVEMBER 24, 2020 // JEFF VARICK If you’re relying on telematics information to help reduce insurance claims, you still have a giant opportunity that you haven’t even begun to tap into yet. Telematics data can help you track and understand exactly what your vehicles are doing. It provides valuable information for training and educating your drivers to improve their driving. That’s important, but at the end of the day, this approach is like fixing a problem that already exists. What if you could prevent the problem altogether? If you’ve been investing in telematics systems, you’ve addressed one critical part of reducing insurance claims. Now it’s time to address the critical part: preventing incidents in the first place.  For example, take front-to-rear collisions, which account for 20 percent of collision-related injuries each year. Even your safest drivers can get distracted, no matter how much training you provide. But advanced driver-assistance systems (ADAS) actively alert drivers before an accident occurs — reducing front-to-rear collisions by as much as 27 percent.  If you can prevent more accidents, you’ll slash your workman’s compensation and other insurance claims. Once a collision happens, you can’t undo it. A single accident can cause a lot of heartburn and headache, and in the worst-case scenario somebody loses a life. We speak with fleet managers who have lost drivers to accidents that could have been prevented with the right ADAS solution. Brandmotion has a portfolio of ADAS products that are ideal for reducing insurance claims and preventing costly collisions. Let’s look at four solutions that are specifically designed to address fleets’ most common safety issues.  Safety Products Designed for Your Fleet’s Top Needs ADAS+ Give your driver critical time to react when quick thinking is needed. Brandmotion’s Advanced Driver Assistance System ADAS+ provides forward crash, lane departure and pedestrian detection warnings for any vehicle, along with the benefit of a built-in 2-channel digital video recorder (DVR) for crash recording. The system offers a seatbelt harness that vibrates, plus a visual and audible dashboard alert.  Radar Blind Spot Monitor Lower your collision risk and give your fleet drivers complete confidence when changing lanes or backing out of a parking spot. Our Blind Spot Monitoring System is an OEM-grade device that gives an audible blind spot alert and highly integrated visual signal. OEM-quality Radar Blind Spot Monitoring systems can reduce accidents by 23percent. As a bonus, our Blind Spot Monitoring system provides a cross-traffic alert when backing up. The device watches for cross traffic behind the vehicle to help prevent collisions while in Reverse. This solution can reduce cross-traffic accidents by 22 percent. Backup Camera and Backup Sensors Our fleet rear vision cameras are designed for high duty environments. And we offer the right selection of solutions to cover all of the vehicles in your fleet. Brandmotion’s Backup Camera can help reduce rear collisions by seven percent. Our backup sensors, which give an audible proximity warning, reduce collisions by 17 percent. Combined, the two systems can reduce accidents by up to 42 percent!  FullVUE™ Mirror The FullVUE Mirror is quickly becoming very popular among fleets, because it lets your drivers see more than ever before. In many trucks and vans, drivers can’t see out of the back. Cargo is blocking the view, or there is no window. The FullVUE Mirror replaces the traditional rearview mirror by displaying an HD streaming video feed from a rear-mounted camera.  Drivers see a 3X wider, crisp, unobstructed rear and blind spot view with no obstructions.  Your drivers can know exactly what’s going on behind them, even if your fleet trucks have no rear windows. That translates into fewer incidents on the road, from backing up or from blind spots and changing lanes.  The mirror also comes with a front-facing camera, a highly integrated dash cam, and it continuously records front and rear video. G shock technology locks down the video if there’s ever an accident, so you can review the incident afterwards. What’s the Right ADAS Product to Start With? You can start decreasing collisions and insurance claims right now, by strategically choosing the ADAS device that makes the most sense for your fleet. Look at your accident history and assess the most common (or most costly) issues your fleet is facing.  For front-end collisions: ADAS+ For rear collisions: Backup camera and sensors or FullVUE Mirror For blind lane change or cross traffic issues: Blind spot monitoring For rear collisions and blind spot monitoring: FullVUE Mirror After outfitting your fleet with your first ADAS device, you may identify additional safety issues that can be eliminated. When you’re ready, add to your ADAS investment and keep reducing those incidents and claims. Reduce Insurance Claims TODAY Brandmotion outfits you with aftermarket safety products for the fleet you have NOW. Our goal is to help reduce accidents in the U.S. — today, not as you purchase new vehicles. We believe that fleet managers shouldn’t have to wait years (or decades) to fully equip their vehicles with the most sophisticated safety equipment available.  The fleet that you have on the road today can have OEM-quality products, at affordable prices. We can also train your drivers and install the equipment for you. Installation time won’t be costly, either. We’re quick and efficient because we know that downtime is money. Find out more about the ADAS products designed for your fleet’s top needs. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera

Why Dash Cams Don’t Reduce Fleet Accidents

October 6, 2020 Industry News

Why Dash Cams Don’t Reduce Fleet Accidents OCTOBER 6, 2020 // JEFF VARICK Every week, we talk with fleet managers who are using dash cams to help prevent collisions on the road. Many have even integrated the dash cams with their driver monitoring program to help track their drivers’ safety in real time. These fleet managers are often surprised when we tell them that a dash cam won’t help prevent collisions — even when combined with telematics. The problem isn’t the technology. Dash cams and telematics provide valuable information that can help you improve driver safety, overall. But they weren’t designed to prevent accidents. Let’s take a look at what dash cams and driver monitoring programs can and can’t do. After that, I’ll help you figure out what kind of solutions you need to proactively prevent collisions in real time. What Does a Dash Cam Actually Do? A dash cam records events and saves them for review later. This can be extremely helpful if an accident occurs and the other driver seeks damages and compensation. Fleet vehicles tend to be a magnet for desperate drivers looking to cash in on a lawsuit, and a dash cam can prove your driver’s innocence. That device alone can save you thousands of dollars in a single incident. But dash cams can’t alert the driver of an oncoming collision, and they can’t alert fleet managers if there’s an accident. Telematics can tell you if there was a hard braking incident or a failure of power, but there’s no active feedback to the driver to help avoid collisions. Dash cams are purely after-the-fact devices. They tell you why a collision occurred. From there, you can give a driver more training to help prevent future incidents — but the fact remains that your vehicle is in the repair shop. Likewise, driver monitoring programs let you see where your drivers are at all times, see their speed, if they’ve had any hard braking incidents, if the vehicle needs any maintenance or repair. They provide accountability after the fact. But telematics won’t help avoid a collision. It sends vehicle data to you, but nothing alerts the driver. When it comes to actually preventing accidents, what you need is ADAS. What Is ADAS? Aftermarket advanced driver-assistance systems — or ADAS — are safety technologies that are designed to proactively prevent a collision before it occurs. ADAS devices use sensors that are installed on the vehicle to monitor the road and alert the driver when it detects a possible oncoming collision. An alert could be anything from a visual indicator to an audio signal or a vibration. The first ADAS equipment was first introduced about 50 years ago, but the field has more recently started taking off, and new ADAS technologies are continually being developed to help prevent different types of collisions. For example: Blindspot monitoring and detection. Radar sensors alert drivers if another vehicle is in the blindspot when changing lanes. Blind Spot monitoring systems are proven to reduce injury-producing crashes by 23%. Rear vision systems. Backup cameras help guide fleet drivers when the rear view is obstructed. According to the IIHS, rear view cameras reduce rear crashes by 17%. They’re a must for every fleet. Parking assistance systems. Cameras help guide drivers into parking spaces. Parking sensors reduce rear crashes by 18%, but in conjunction with a rear view camera, they reduce crashes by 38%. That means by adding rear sensors to a vehicle with a backup camera, or vice versa, as a fleet manager you can “stack” the benefits. Collision avoidance systems. Radar or lidar sensors watch for quickly approaching oncoming objects and send an alert to the driver. A forward collision warning system installed on your fleet vehicle can reduce front-to-rear crashes by 27%. Lane departure warnings. Sensors detect lane drift and alert the driver. Installing a system on your fleet can reduce lane departure accidents by 21%. Finding the Right ADAS for Your Fleet Telematics data can help you understand why collisions are occurring in your fleet. If you’ve been collecting vehicle data for years, you know what your greatest problems are — whether it’s speeding, blind spots, backup collisions, lane drift, or something else. You can use that data to train drivers, but wouldn’t it be better if you could prevent those problems in the first place? A telematics-plus-ADAS approach combines the best of both worlds — trend analysis and proactive prevention. Use the data you’ve collected over time to determine the ADAS equipment you need most. If you’ve had ten collisions in the last year because drivers couldn’t see in their blindspot, blindspot monitoring may be more important to you than front collision avoidance. Upgrading to ADAS once meant replacing your entire fleet with new vehicles that came with the equipment — sometimes at the highest trim levels. But Brandmotion provides OEM-quality safety products for the aftermarket. You can equip your entire fleet with the best safety equipment today — not over a period of years. Brandmotion retrofit products are known throughout the industry for their seamless integration, OEM-level quality, and innovative approaches to the biggest problems in vehicle safety. Our customers demand reliable, high-end safety solutions that integrate seamlessly with the vehicle. Find out more about the ADAS products designed for your fleet’s top needs. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera

Is Sanitizing Your Fleet Vehicles Enough to Protect Your Drivers?

August 11, 2020 Industry News

Is Sanitizing Your Fleet Vehicles Enough to Protect Your Drivers? AUGUST 11, 2020 // JEFF VARICK Suddenly we find ourselves living in a world where everyone is concerned about protection and safety. You’re probably thinking on a whole new level about your vehicles, the people who drive them, and how to keep them safe. You’re probably also dealing with questions like these: Are we sanitizing our vehicles properly? What do we truly need to do to protect our drivers’ health? What are the regional COVID-19 regulations where our drivers are traveling? A great place to start is Brandmotion Solutions’ industry-leading vehicle sanitization protocol. These are important questions, but they’re just the start. When it comes to the health of your drivers, the coronavirus is only one aspect of a holistic safety perspective. It’s important not only to develop an approach to protect your people from COVID-19, but from all other dangers on the road as well. Safety is more encompassing than merely sanitizing your seats and steering wheels. It includes protecting your employees from collisions and distracted driving. In today’s world, safety means doing everything you can to keep your drivers and your equipment safe, and that includes avoiding collisions. Welcome to the Age of Safety We’re in a new world, and you’ve got to up your safety game. Everyone’s talking about it, and undoubtedly your stakeholders, shareholders, and executives have a heightened interest in keeping your employees safe and protected. If you haven’t done it yet, now is the best time to develop an overarching safety program for your fleet. One important aspect of any safety program is the safety technology you use. At a minimum, consider including backup cameras, dash cams, and blindspot protections. Even your older fleet vehicles should include these technologies. Advanced driver-assistance systems (ADAS) aren’t just nice-to-have equipment anymore. Study after study has proven the collision reduction effectiveness of emerging ADAS technology. For example: Forward collision warning reduced front-to-rear crashes by 27 percent Blind spot detection yielded a 14 percent drop in lane-change crashes Rear cross-traffic alerts reduced backing crashes by 22 percent Lane departure warning resulted in 11 percent fewer single-vehicle, sideswipe and head-on crashes Rearview cameras dropped backing crashes by 17 percent Parking sensors reduced rear crashes by 18%, but in conjunction with a rearview camera, they reduced crashes by an impressive 38%. Blind spot warning and rear cross traffic alert have the highest satisfaction and perceived benefit among drivers. Consumer Reports recommends them for every vehicle. It’s hard to argue with the numbers. But not every fleet manager is investing in ADAS equipment for their drivers. Is Safety Too Costly? Many fleet managers take a pass on ramping up the safety of their fleet vehicles. They think that getting ADAS equipment means purchasing new vehicles or buying clunky aftermarket components. The truth is, you can get OEM-quality ADAS technologies that are seamlessly integrated into the fleet vehicles you’re already operating. Brandmotion supplies retrofit technology that rivals factory equipment. Our technologies are just as accurate as factory-installed ADAS equipment, but they’re more affordable: you don’t have to buy a vehicle with a high trim level. They’re also easier to keep calibrated. Lower crash rates are a clear benefit of these technologies, but collisions can still occur. In that case, Brandmotion gives you a further advantage: repairing vehicles with our safety equipment is less expensive than with factory-installed components. If your vehicle is involved in a collision, not only do you need to repair the body, but you have to recalibrate the advanced driver assistance system that has sensors in the windshield. That can be very expensive. Our products are easy to self-calibrate, which means you don’t have to go to pay a dealership to do it for you. How to Get Started Equipping your fleet with the right safety technologies depends on making informed decisions. Brandmotion can walk you through your choices and help you custom-tailor a program that fits your needs. We’re vehicle experts with decades of deep experience in the auto industry. No matter what you’re driving in your fleet, we know exactly what can (and can’t) be added to your vehicles to get the greatest results. As consultants, we can educate you with government studies that recommend various technologies for particular scenarios. We can also help with ROI calculations and cost/benefit analysis. When you’re ready, our Brandmotion Solutions group can install the equipment and train your drivers how to use it. Brandmotion commonly trains and certifies installers during our retrofit deployments, so your fleet develops your workforce at the same time you develop your infrastructure. This makes a fleet truly smart! Don’t Wait to Play It Safe As safety awareness skyrockets, it’s the responsibility of every fleet manager to make sure your vehicles are properly sanitized from the coronavirus. But safety only begins there — and more than ever, organizations need to take the next step to protect their drivers on the road. Let’s start the conversation about what the right safety program looks like for your fleet. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera

How One Fleet Uses ADAS Cameras to Save Millions of Dollars in Claims

July 2, 2020 Industry News

How One Fleet Uses ADAS Cameras to Save Millions of Dollars in Claims JULY 2, 2020 // JEFF VARICK If your fleet has a history of collision claims, it can put your entire business in jeopardy. Insurance premiums rise with every claim, and soon you’ll have fewer insurance agencies willing to bid on you. In a down economy, that’s a dangerous position for any organization to be in. Elliott Electric Supply knows what that feels like. When they found Brandmotion, their fleet’s insurance claims were spiraling out of control and they were about to be uninsurable. They needed an advanced driver-assisted safety (ADAS) system for their fleet that could reduce claims and lead to more affordable insurance rates. Customer’s business: Electrical supplies distribution Opportunity: Elliott Electrical was looking for an advanced driver-assistance system (ADAS) that would help reduce collisions and insurance claims Solution: Brandmotion ADAS-1000, ADAS-1100, FullVUE Results: Fewer claims, recovered costs, safer drivers, reduced insurance premiums About Elliott Electric Supply Elliott Electric Supply is a regional leader in the electrical supplies distribution industry, with over 165 stores throughout Texas and the southern states. It’s a large and growing company that just celebrated its first $1B sales year. The Challenge When Missy Thomas was hired as Human Resources and Safety Manager in 2014, she had no idea what awaited her. Their current auto insurance carrier elected not to renew their policy because of numerous auto collisions. Only one insurance company was willing to bid on the company at the upcoming renewal. “I started asking what we could do to change this,” Missy recalled. “Because we’re so spread out, it was hard for us to monitor 400+ drivers.” The Solution Missy started looking at ADAS fleet cameras, but every product she found was anywhere from $1200 to $2400 per installation. With 400 trucks, those dollars add up fast. But during her research, she came across Brandmotion. While Brandmotion’s cameras competed at the same level as other cameras, they only cost a fraction of the price. She reached out and ended up speaking personally with Brandmotion’s owner, Jeff Varick. She was impressed by his accessibility. “How many times do you get to talk to a company’s owner directly?” she said. “I asked the President (Lucas Frank) if he could come to Dallas to demo the product for me. He said, ‘Yeah, sure.’” That personalized attention was a big part of her decision to purchase Brandmotion safety systems. The Results Elliott Electric started with the ADAS-1000 and have since upgraded to the ADAS-1100. The results have been nothing short of impressive, and the company’s financial turnaround is almost unbelievable. Here are the benefits Elliott Electric is enjoying. Fewer claims Fleet vehicles tend to be a magnet for quick-buck schemes. “When you’re a big company and they see these trucks running all over the state, some drivers think they have an automatic lawsuit they can take advantage of,” Missy said. “I had someone call one day. He said, ‘This Elliott truck hit me when I was pulling out of a parking lot.’” So they looked at the video footage to see what really happened. “We got on the camera, and the car crossed four lanes of traffic and came right at the bed of our truck! It was hilarious to watch.” Since using Brandmotion safety cameras, Elliott Electric has reduced their annual claims from several millions of dollars to just a couple hundred thousand per year. Workers comp is now higher than their auto claims. Millions of dollars saved in legal fees As their insurance claims have decreased, so have their lawsuit costs. Even when their drivers have a role in a collision, Brandmotion ADAS cameras have helped drastically cut lawsuit payouts. In one case, they were delivering materials in the middle of the night, and a car suddenly collided into another vehicle right in front of the driver. There was no way to avoid the collision and the Elliott driver hit one of the cars. The driver at fault was killed in the collision, and Elliott Electric was being sued for $2.5 million. But the video showed what the other driver did, and proved that Elliott’s driver had no recourse. Brandmotion’s ADAS camera saved the company $2.1 million on that lawsuit. Fewer collisions Not only have Brandmotion safety cameras decreased Elliott’s costs per collision, but their collision rates have plummeted as well. In-vehicle cameras monitor driver activity and keep them accountable for safe driving practices. “We have a zero-tolerance distracted driving policy,” Missy said. If a driver’s behavior is responsible for a collision, the video will show it. That kind of accountability has improved safe driving practices. Reduced insurance costs by 50% Safer drivers, fewer claims, and lower payouts have made Elliott Electric increasingly attractive to insurance agencies. This company that could only get one insurance bid now has several insurance companies bidding on them every year. Their insurance premiums were eventually reduced to half of their 2013 rates! “That more than pays for the cameras in itself,” Missy said. The Next Thing Elliott is continuously looking for new ways to improve their safety and reduce costs. “Before Brandmotion, everything was happening — all types of wrecks,” Missy said. “But in the last few years, it’s been the backup accidents.” Brandmotion’s FullVUE™ Mirror is a versatile new safety device that helps prevent backup collisions. FullVUE replaces your current rearview mirror with a live streaming full HD video screen. It displays a clear, crisp unobstructed view of everything behind your vehicle. Drivers see exactly what they need to see with no obstructions of passengers, cargo or small rear windows. “FullVUE is going to be awesome,” Missy said. Discover how the FullVUE Mirror helps keep your fleet costs down. Make Your Fleet Safer Today At Brandmotion, our mission is to see your fleet equipped with crash-avoiding life-saving technology. We’re continuously introducing innovative products and services that prevent collisions and reduce costly claims. There are 270 million vehicles on the road today — we won’t

Do You Have These Blindspots in Your Approach to Fleet Vehicle Safety?

March 19, 2020 Industry News

Greater Visibility Keeps Your Fleet Costs Down MARCH 19, 2020 // JEFF VARICK As a fleet manager, you know there’s no such thing as a tiny accident. But you might be surprised how much each accident is costing you.  Fleets spend an average of $4500 on vehicle maintenance and repairs per year. Every day of downtime costs as much as $760 per day, with an average of 2.7 to 4.5 days out of service. With every crash, insurance premiums rise. The average fleet was expected to see their premiums go up by six to 12 percent in 2019. If an accident enters litigation, it could mean millions of dollars to your company. People are literally aiming for fleet vehicles, because they know they can get a settlement out of court. The average fleet vehicle accident costs employers about $16,500. It jumps to more than $74,000 if there are injuries, and $500,000 or more if there’s a fatality. If you can prevent just one accident, it could be worth hundreds of thousands — perhaps even millions — of dollars to your business. What if you could avoid fleet accidents, prevent those costs and even reduce your insurance premiums? A Sneaky Culprit The better you can see, the safer you’ll drive. Seeing forward is taken for granted, but most fleet drivers can’t see what’s going on around them — especially behind them. That makes it dangerous to back up or change lanes. Backing up occupies less than 1% of a driver’s time behind the wheel, but causes about 25% of all accidents. Your delivery trucks have blinders that increase the chances of an accident every time a driver backs up or changes lanes. Without a clear, unobstructed rear view, your fleet vehicle safety is at risk. The answer is simple: improve your drivers’ visibility and you’ll reduce accidents and cut your costs. Introducing the FullVUE Mirror™ Brandmotion introduces a way to improve driver safety, reduce fleet vehicle accidents, and keep costs down. The FullVUE Mirror gives your drivers a clear, unobstructed view behind your vans and trucks. This versatile safety device uses a full HD 1080p video screen to display exactly what they need to see, without the obstructions of passengers, cargo, or small rear windows.  The more information a driver can gather with their own two eyes, the more safely they’ll be able to travel. Your drivers can know exactly what’s going on behind them, even if your fleet trucks have no rear windows. That translates into fewer incidents on the road, whether backing up or changing lanes.  It also means fewer lawsuits if an incident does occur. Use Video to Eliminate Litigation Costs Every accident is a potential lawsuit, whether your driver is at fault or not. Most of the time, it comes down to one driver’s word against the other’s. Unfortunately, settling out of court is often the most expedient and least costly option for employers. But not anymore. The FullVUE Mirror’s always-on recording feature gives you indisputable video evidence that can eliminate the threat of litigation. The system comes with an HD rear camera and an HD front-facing camera that are continually recording. If there’s ever any question about a driver’s actions on the road, you’ll know exactly what happened. If an accident does occur, or a driver is reported for unsafe driving, you can go back to the video recording to see exactly what happened and who’s at fault. You don’t have to rely on a police report where both parties are pointing fingers. The camera is a witness that never lies.  Stop Paying More Than You Need To FullVUE doesn’t just protect your costs — it protects your peace of mind. Stop worrying about unexpected repairs, unplanned downtime, and unwelcome surprises.  In fact, you might even see reduced insurance premiums. One of our customers had lost their insurance, until they installed Brandmotion collision-avoidance systems like the FullVUE Mirror. Depending on the insurer and your situation, Brandmotion’s FullVUE Mirror can help cut your insurance costs to a more manageable rate. Installation time won’t be costly, either. It’s as simple as hanging the mirror, connecting the camera, and mounting the camera. With only three power connections, installation has a short downtime and a quick turnaround. See what you’ve been missing. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera

Greater Visibility Keeps Your Fleet Costs Down – Duplicate – [#13693] – Duplicate – [#13697]

March 19, 2020 Industry News

Greater Visibility Keeps Your Fleet Costs Down MARCH 19, 2020 // JEFF VARICK As a fleet manager, you know there’s no such thing as a tiny accident. But you might be surprised how much each accident is costing you.  Fleets spend an average of $4500 on vehicle maintenance and repairs per year. Every day of downtime costs as much as $760 per day, with an average of 2.7 to 4.5 days out of service. With every crash, insurance premiums rise. The average fleet was expected to see their premiums go up by six to 12 percent in 2019. If an accident enters litigation, it could mean millions of dollars to your company. People are literally aiming for fleet vehicles, because they know they can get a settlement out of court. The average fleet vehicle accident costs employers about $16,500. It jumps to more than $74,000 if there are injuries, and $500,000 or more if there’s a fatality. If you can prevent just one accident, it could be worth hundreds of thousands — perhaps even millions — of dollars to your business. What if you could avoid fleet accidents, prevent those costs and even reduce your insurance premiums? A Sneaky Culprit The better you can see, the safer you’ll drive. Seeing forward is taken for granted, but most fleet drivers can’t see what’s going on around them — especially behind them. That makes it dangerous to back up or change lanes. Backing up occupies less than 1% of a driver’s time behind the wheel, but causes about 25% of all accidents. Your delivery trucks have blinders that increase the chances of an accident every time a driver backs up or changes lanes. Without a clear, unobstructed rear view, your fleet vehicle safety is at risk. The answer is simple: improve your drivers’ visibility and you’ll reduce accidents and cut your costs. Introducing the FullVUE Mirror™ Brandmotion introduces a way to improve driver safety, reduce fleet vehicle accidents, and keep costs down. The FullVUE Mirror gives your drivers a clear, unobstructed view behind your vans and trucks. This versatile safety device uses a full HD 1080p video screen to display exactly what they need to see, without the obstructions of passengers, cargo, or small rear windows.  The more information a driver can gather with their own two eyes, the more safely they’ll be able to travel. Your drivers can know exactly what’s going on behind them, even if your fleet trucks have no rear windows. That translates into fewer incidents on the road, whether backing up or changing lanes.  It also means fewer lawsuits if an incident does occur. Use Video to Eliminate Litigation Costs Every accident is a potential lawsuit, whether your driver is at fault or not. Most of the time, it comes down to one driver’s word against the other’s. Unfortunately, settling out of court is often the most expedient and least costly option for employers. But not anymore. The FullVUE Mirror’s always-on recording feature gives you indisputable video evidence that can eliminate the threat of litigation. The system comes with an HD rear camera and an HD front-facing camera that are continually recording. If there’s ever any question about a driver’s actions on the road, you’ll know exactly what happened. If an accident does occur, or a driver is reported for unsafe driving, you can go back to the video recording to see exactly what happened and who’s at fault. You don’t have to rely on a police report where both parties are pointing fingers. The camera is a witness that never lies.  Stop Paying More Than You Need To FullVUE doesn’t just protect your costs — it protects your peace of mind. Stop worrying about unexpected repairs, unplanned downtime, and unwelcome surprises.  In fact, you might even see reduced insurance premiums. One of our customers had lost their insurance, until they installed Brandmotion collision-avoidance systems like the FullVUE Mirror. Depending on the insurer and your situation, Brandmotion’s FullVUE Mirror can help cut your insurance costs to a more manageable rate. Installation time won’t be costly, either. It’s as simple as hanging the mirror, connecting the camera, and mounting the camera. With only three power connections, installation has a short downtime and a quick turnaround. See what you’ve been missing. Latest Post Brandmotion and DENSO Announce Partnership for One Stop Vehicle Integration of Advanced Connectivity Technology Get Better Results in Less Time on Your Connected Vehicle Deployment Brandmotion Expands Its Digital FullVUE® Mirror Lineup to Add Ford Bronco What To Know Before Installing A Jeep Backup Camera